On Jan.23, 2009, When  the Spring Festival is round of the corner,`Precious bring forward their own New Year. On that day," Precious "trademark has been designated China Well-known Trademark. This is Group carry out brand strategy obtain  another one significant achievement. And also fully affirm  to Precious Group during in the the quality of products continuously optimized ,  brand promotion on a carefully planned and service system on the full recognised .

    Come  from  Unknown to Resounding Brand of China,Precious have used  a full seventeen years. The long years of development recorded Precious number of hardships and ups and downs .It remains vivid in mind. One of the Precious Group Vice President Li-yong Guan, he tell the company's growth experience, there are not only rejoicing  but also exclamation .On Jun.26,2009,Taizhou Hualian Sewing Machine Factory which is Precious predecessor was set up. The Factory located in Taizhou which is  China Sewing Machine Equippment City ,it was set up by one of the earliest. In 1997,Company renamed  Taizhou Hualian Industrial Sewing Machine Co.,Ltd.In 2001,It renamed Zhejiang Jiahe Sewing Machine Co.,Ltd. The new century has brought new ideas, company have begun to focus on theirselves brand buildt.On Apr.15,Zhejiang Precious Sewing Machine Co.,Ltd was established. And as a self-development capacity, independent intellectual property rights of sewing equipment enterprises entered  into  domestic and international markets. After enterprise  was renamed and industrial  was restructed,  company  capital accumulated and  goals definited, objective setting, set foot on a new branding strategy road.On May 21,2009. To Zhejiang Precious Sewing Machine Co.,Ltd and Taizhou Carton Factry which set up in 1996 as the core,It was found  Zhejiang Precious Scinece and Technology Group Corporation Limited . Diversified development model, the company's growth is more smoothly and rapidly.

    In 2007, Zhejiang Precious Scinece and Technology Group Corporation Limited was promoted non-zone enterprise Precious Science and Technology Group Co., Ltd.

    Grade-level of company recalled name  marked  company influence , and  also indicated  the expansion of the company's brand coverage .However,Improved  brand  must be based on excellent product.The company has passed ISO9001:2000 authentication and CE authentication. With advanced equipment、improve production processes and perfect testing methods,it has formed anideal system from the product researching,quality control,manufacturing of equipment complex and parts, to sales and after-sales service integrated control system. In order to improved quality awareness and administrative standard  to workshop managers.On one hand, company adopted   lean production management measures, organized by series of "lean production" training  and  invited industry experts as guest speakers, a comprehensive and systematic training to differnt sections,  more than 100 workshop managemers  and technicians  . On the other hand , introduction of advanced information management technologies  achieved logistics management which will be typical ,informational  scontemporary.first of all made production, supply, and marketing plan to reduce cost, reduce inventory, achieve full control on production costs and effective savings. Maxima must have met Bole.In 2006,PRECIOUS brand was titled with Zhejiang Famous Brand,Precious industrial sewing machine was got Zhejiang Famous Product.And then,Zhejiang Credibility Enterprise,Zhejiang Well-known Firm and was cited as AAACredit and Reliability Unit by Agricultural Bank and other honors have been coming. Brand  founded corporate status, quality made endless business opportunities. During  the Precious Sewing machine speciality stores which across the country have been established, product sales was  climbing, Precious sewing machine company has become the second echelon player. 

    Walking in the brand buildt  roads ,Precious managers gradually realized its importance, enjoy  sweet results, and    determined commitment to the brand strategy. From 2001 , the company have invested Large amount of money on "Huibao"、“Precious” and reproduction Trademark all categories  ,which registrated by China Trademark & Patent Office."PRECIOUS" have been protected more than 30 coutries and ares included in Europe, Australia, Southeast Asia, the Americas, Africa .  In the 2004, company established a complete management system to right  management of trademark matters effectly. In recent years by domestic and international print, TV media and  Internet,Precious brand have been got more and more popularity and reputation in the relevant public  , Precious products in the market have become a strong market power.

    To pay more than others is the soly Precious secret of   success  from Group  Vice Managing Li-yong Guan. This is a working attitude is also a kind of fighting spirit, because of this attitude, Precious have strength to facing up with the  the 2008 financial crisis ,created a new milestone in brand strategy, and  fulfilled annual sales plan. With  this spirit, Precious not like other  common  industry in the stagnat  market.During  the Spring Festival , Precious appeared  new scene which they were busy working. Having this sort of attitude and spirit, it have got business opportunities which  cooperation with  level of the world garment machinery among the best of the big brands in current.

    In the 2009,Company has been relocated in the new factory which covers an area of 103 Mu. By then, Precious  will hold on the purpose to core conception of  "Creating, Enjoying and Developing Together",and based on strategic of  "do  well first, Powerful, and then have an  opportunity to Large"  guided ourselves. With greater enthusiasm to welcome a new journey,  a more superior product quality  expand the market,  more perfect after-sales service conquest customers ,try to make "Precious"  brand as an international brand.

    With  new factory, new equipment is the cornerstone and  a new brand strategy is the principles for wings,  a new brand positioning as the goal.  on the brand road, Precious continue to  forward  whether rain or shine ... ...